My Video Went Viral. Here's Why

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  • Opublikowany 19 maj 2019
  • My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various PLcliprs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully PLclip is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
    Flipchart artwork by Maria Raykova
    Filmed by Raquel Nuno
    Thumbnail by Ignat Berbeci

Komentarze • 26 182

  • sarahieda
    sarahieda 7 godzin temu

    11:49 but why? How did they came with that conclusion?

  • Sharal 3D
    Sharal 3D 8 godzin temu

    This was like different but one hell of a video

  • Michael Beee
    Michael Beee 14 godzin temu

    What really sux is that a simple search with 4 words - author and title, doesn't actually show that video, but completely unrelated @#$@@@@!!!!!
    As well, I forget what I want to watch, so I subscribed and then they disappear, unless I remind myself, ahhhh long time I have checked on that. The bell sux as well, because then I get that flood of notifications and emails. #bellsuxs, #sad #algorithmsuxs.
    It comes to: Don't entertain me, I choose what entertains me!
    That's the competitive advantage of youtube. Otherwise, I just watch TV. And before somebody says Netflix, it has the same problem!

  • Pedrum Sd
    Pedrum Sd 15 godzin temu

    Year 0 - 2019: Kids do not judge a book by its cover
    Year 2019 - Singularity: Kids do not judge a post by its thumbnail
    Year Singularity - Universe Extinction: 01100110 01110101 01100011 01101011

  • Adriyel de los Reyes
    Adriyel de los Reyes Dzień temu

    Very informative as a new youtuber. Thank u for sharing.

  • Nivlek
    Nivlek Dzień temu

    I think this was brilliant! Thanks.

  • Akash Priya
    Akash Priya Dzień temu

    Don’t hate me please but

    He made a viral video and made another video to brag about it.
    Edit: good video though

  • kayGW Beats
    kayGW Beats Dzień temu

    I needed this thank you 💯

  • NOMAD
    NOMAD Dzień temu

    At 17:54 it's interesting you mention this because i used to watch you alot more. Guess that algorithm toys with me too. indeed i watched the black ball video and yea, that's about the time it began to recomend you to me again.
    So i was just watching the tennis racket video and thought, "this is a really good video with so much info, research, editing he must be only putting out a video a month or so at best. So i came to your home page and was surprised by how frequently you upload such meaty content. That's a lot of work but we can tell you love it so win win.
    So can you make a video that has a super clickey thumbnail and title about density? the densities of objects like neutron stars. Is a black hole the most dense thing? And why do we call them holes? 🤣 is there a maximum density and can only gravity pull particles tight enough to form a singularity, or are they always formed from the energy of a supernova, does it shred all the atoms for a moment allowing it's collapse to form a newer and tighter, more dense object out of the particles flailing about to regain some form? Right after a supernova would the fabric of spacetime maintain that spherical shape of a star which is actually what smashes those particles back down? Seems they should shoot out for ever but there must be some ultradense mass remaining to suck it all back in again and at least prop up the fabric of spacetime long enough to suck it all back in.
    I have an idea for the title,
    "Then Density did THIS!"
    And just make the thumbnail a girl applying makeup or something.

  • First name Last name
    First name Last name Dzień temu

    damn now I know he really ballin. he can get COLORED PRINTOUTS

  • Art Photo
    Art Photo 2 dni temu

    Who wouldn't love videos about snails... I know I would... Thanks for this, got a new subscriber.

  • Dr. Pizza
    Dr. Pizza 2 dni temu

    screw it i rang the bell, least i could do

  • Kenny Kerman
    Kenny Kerman 2 dni temu

    It's ironic I didn't view the viral one (I knew the answer), but I love this one. Superstition in pedagogy is extremely important. Also: you forgot the audience following the producers :) Chaotic cycle through a random landscape... Your best clickbait is a good question. So quality becomes also a "marketing" criteria.

  • troubl3gum
    troubl3gum 2 dni temu

    that's why I only use the "subscriptions"
    although I've heard about YT wanting to filter this section too.

  • Jim#jazz Moto
    Jim#jazz Moto 3 dni temu

    This is great video tutorial amazing you inspire me to keep going and make it possible

  • MerryMustu
    MerryMustu 4 dni temu

    "The algorithm becomes the content" is a great example of Goodhart's Law.

  • Maya Lee
    Maya Lee 4 dni temu

    This was SO incredibly helpful, informative, and I loved the visual aid. Thank you :)

  • Dreamer Ballena
    Dreamer Ballena 4 dni temu

    1 Like = 10 New Hugs

  • Patrick Brett
    Patrick Brett 4 dni temu +3

    I detest Click-bait, it's the main reason why I've been only watching video's from my subscriptions while looking for an alternative platform. The moment PLclip added that damnable bell it broke the way we used to see videos, now people who want to see everything their subscriptions make they should click the bell or just go through their subscription channels and see what they have made through all time. I've found some great content on channels I have been subscribed to by trawling the channels, video's that the algorithm never told me about so I don't rely on the algorithm to tell me what to watch!

  • AtomAyPlay
    AtomAyPlay 5 dni temu

    Are my videos not clickable?

  • VirtuallyFonz
    VirtuallyFonz 5 dni temu

    I LOVE all the time toy took to make this presentation. There's something aesthetic about having you show us on paper than creating graphics. Amazing.

  • Drill SEO
    Drill SEO 5 dni temu

    Very good Video

  • SOUTH EAST ASIA GOING ASTRAY

    WHY DO I KEEP SEE THE SAME "RECOMMENDED FOR" YOU VIDEO CLIPS OVER AND OVER DAY IN AND DAY OUT?

  • Ramata
    Ramata 5 dni temu

    Hmmm. Interesting rant. Well done. I don't click any bells for anyone. I just look up the channel that I want because I don't want bells going off all day on my phone. Plus my tastes change, with time. I watch you because you're referred to in many of the science channels I watch. I find your high quality videos wonderful. But I am not going ring a bell for anyone. Bad metric. I watch your videos all the way through, so I hope that helps you out. Being a subscriber is just not good enough for Google? That's a form of dedication and should be enough. I will try to walk away to let the sponsor run through to end. That's the best I can do. I am not Pavlov's dog.

  • Ten Second BuickGN
    Ten Second BuickGN 6 dni temu

    I have a video that went viral and it was totally by luck. I recorded it on a cell phone with literally ZERO preparation!

  • Ace Of Spades
    Ace Of Spades 6 dni temu

    I know what will be next based on what i am doing to make condensed information on topics i am interested in.
    1) I creating different channels (entities) for different purposes. This channel is for PLclip education
    2) I do follow recomendations of advanced experts on topics and doing PRE research to follow. I had the same thoughts as you and i have digged deeper and if you want i can have a chat with you to show
    3) PLclip CAN solve my problems by giving me a chance to sort out my playlists in order to RUBRICATIONS so i can assign my own and assign channel to those rubrics so i can observe a rubric on whats new fast
    4) I do listen for educated experts and this is not what majority of crowd are doing. THis brings us to a question. Do we pursue quality of audience as a CORE of channel or we pursue the quantity. THe majority unstable and they do not know what they want and there they will be so their preferences are shifting. This tells us that PLclip algos chaces the majority most of the time.
    5) Algo will be forced to move from quality to quantity back and forth as with growing of numbers of clickbates, watching time will start to fail. So you need to rebuild fast too from quality to clickbates with the algorythm.
    6) In order to do this you need INDEXES of youtubers who doing content of high quality and youtubers with clickbate. Once numbers of clickbate will rise high from low quality youtubers to the point than watching time start to fall - it is time to shift to quality. Once the opposite - you shift to clickbate
    7) PLclip will notice these and will create index or currency so we will be able to trade it and pay for content
    8) For now you need to promote videos in 2 styles depend on situation with clickbate and quality / watching time index
    9) Also you need to build your channel around CORE audience which is reach and stable and i twill be SPINE or PIVOT of your channel. Also you need meat. So you can provide a LOWER quality content to a majority with clickbate. Also you need to establish payments for core audience in order to support channel while meat is in charge.
    10) If you want to know which types of content you can create - lower quality and higher quality and reduce the producing time and be in touch with your brand contact me )))))

  • mhe. Productions /not producing/

    * cringe * :/

  • Frederik Miller
    Frederik Miller 6 dni temu

    doesn't this reflect the outside world and advertising. the worst junk has the best looking packaging.

  • Paper Origami
    Paper Origami 7 dni temu

    plclip.com/video/09Ow46FFtXU/wideo.html

  • Gardentastic
    Gardentastic 7 dni temu +2

    Thanks for the visuals! Your rant seems to be hitting the iceberg on the head! 👍🏼 good job!

  • Jeb Fahlgren
    Jeb Fahlgren 7 dni temu

    Let the users tweak thier own algo in settings.

  • Catulum
    Catulum 7 dni temu

    *U N P O C O D E T O D O*

  • THE WALK AROUND THE WORLD TRAVEL VLOG

    Very nice!!! Thanks a lot!!! ✨🙏🏻😇🌠

  • Paulo Sebresos
    Paulo Sebresos 7 dni temu +1

    Just to clickbait us too bad

  • CaptainKyler
    CaptainKyler 8 dni temu

    I've watched you since you started your channel. Good presentation. I can see the frustration in your eyes. The hardest part about PLclip is that overnight, they can just decide to delist you...because it's their platform and you agree to their terms. I look forward to the day where content isn't subject to just one platform: where your content is truly yours and you decide where to syndicate it. Hopefully PBS calls you and just takes your content to put into seasons next to Bill Nye.

  • Nani S
    Nani S 8 dni temu

    Nice presentation! Just make videos with great contents, be consistant and get people to view them like and subscribe. The End.

  • SouthsideCIP
    SouthsideCIP 8 dni temu

    Funny you mentioned the “recommended videos” with CTR because there’s a lot of times none of my recommended videos seem interesting to me at all so I have to leave and scroll through the main page again until I find something interesting.
    Cool video tho tbh I don’t know why I clicked It and even watched the full thing when I was wanting to watch Car Reviews 🤣

  • COIN COLLECTING FUN
    COIN COLLECTING FUN 8 dni temu +1

    Like 189K!!

  • Pedro Marin
    Pedro Marin 8 dni temu

    I think this is the best analog presentation I have seen in my life, I had to pause the video to add it to the favorite list to use it as guide someday at the university. Also I care not If you use clickbait as long as you really have content, I hate not when I see a clickbait, I hate when I see a clickbait without proper content

  • David Andersen
    David Andersen 8 dni temu

    During all of this you didn't talk about YOU. You are the product. People click on your videos for many personal reasons, but they do so out of habit. That seems important to me.

  • fake hood
    fake hood 8 dni temu +1

    Good sir

  • coming soon
    coming soon 8 dni temu

    swap subscribe👉. im fast

  • OSKI That’s Broski

    plclip.com/video/1N7TffR0cmA/wideo.html

  • The Unboxing Experience

    I'm amazed by how much effort was put into the preparation for this video

  • Nicolas Sobczak
    Nicolas Sobczak 9 dni temu

    Clicked the bell! Thanks for everything you do 👍

  • Jody The Joe
    Jody The Joe 9 dni temu

    I’ve been posting videos every day random probably not nothing good enough to go viral but I’m trying... That’s all that matters ... If y’all could check my stuff out like ,dislike Comment Or subscribe I would highly appreciate it .... plclip.com/channel/UCf9txowpK4wuohA6zQaEjAA

  • Chamila Wijesinghe
    Chamila Wijesinghe 10 dni temu

    This video was an eye opener and was an amazing presentation. Yes, I clicked the subscribe & bell 🔔 !

  • The Enthusiasm Project

    This is masterful.
    It does make me wonder though about creators who don’t work for the clicks but still find success. Like Luke Towan, who sporadically uploads 20-45 minute videos about making scale miniatures and every video immediately gets hundreds of thousands of views. It gives me hope.

  • Taylor Juchau
    Taylor Juchau 11 dni temu

    Very nice to see a youtuber be this transparent. Totally agreed with your thought process, easy to follow, great explanation. I don't think anyone will be upset by clickbaity titles as long as they accurately foreshadow what the video is about. I wouldn't want to click on a 10min video only to find out that it had nothing to do with what I thought it was about. Stay transparent Ve and we will stay tuned ;)

  • HeatherJustCreate
    HeatherJustCreate 11 dni temu

    Just seeing this. I'm new to your channel, never heard of you but I LOVE how you explain things! I didn't even see the viral video but I was doing research on the PLclip algorithm, or rather, what the current experts are saying about the algorithm and found this video. I agree that no one can truly be an expert since it's always evolving. As a creator and PLclip coach, I try to have the best understanding about the platform. It's definitely frustrating but I'm cool with my smaller audience. It goes back to what you were saying about how the threshold of the numbers just keeps increasing with growth, 100k views isn't special anymore when you can have 200k, 500k, 1 mil.

  • alghuds wav
    alghuds wav 11 dni temu

    I make and sell beats check me out!!

  • Viral Gif By Marius
    Viral Gif By Marius 11 dni temu

    For me, the YT algorithm does not work. YT doesn't show my videos. Instead I get ads from YT to invest money in campaigns. On Instagram I managed to have followers and likes organic, for free. I think YT has the best money making algorithm, the organic one is almost 0.

  • Agustin Marquez
    Agustin Marquez 11 dni temu

    All the videos on my channel has more than a million views
    At least on my liked section

  • J Randall Murphy
    J Randall Murphy 12 dni temu +1

    This got my like. Another tip is that on my video pages, I encourage other PLcliprs to comment and post links back to their own videos so that we network. It's as easy as cut and paste, but it is also important to be discreet and not just spam everyone. Only do it for relevant content and always say something nice or at least constructive. Like I could insert a link back to mine here as an example, but mine are music videos. They aren't really relevant to this particular content. So I felt it better not to post a link here. But even so, if someone likes this comment, maybe they'll click my avatar and visit my channel.
    So the thing to do is to be positive and make friends, which brings me to the last point for this comment. Derek comes across as a really likeable guy who is easy to relate to. He goes on about algorithms, thumbnails, and click throughs, but the reason I watched it all the way through is that he as a person kept my interest whereas I didn't bother finishing a number of other similar videos. So if you are going to be the star in your own video, make your viewer feel like you are relating to them in a positive way rather than simply delivering information. Derek does this expertly.

  • Adi chalke
    Adi chalke 12 dni temu

    i ringed the bell . this is my first . I am on YT from the start

  • fairz animations
    fairz animations 12 dni temu

    it went viral because you have big sub count

  • Bourbon and a Baby
    Bourbon and a Baby 12 dni temu

    Excellent and informative presentation, thank you!

  • Tommy Lee
    Tommy Lee 12 dni temu

    Yes you should ask...tell people that watch your videos to be interested in "Subscribing" and to "Click the bell to get notifications", and to encourage them to share your videos. And to tell others about how great your channel, and your presentation of ALL the topics and subject matter, is. btw great INFORMATIVE..."rant"!

  • Tommy Lee
    Tommy Lee 12 dni temu

    I think you are going to have to find a way to map a wave of what is popular enough to initial "Clicks" and those "Clicks" by us diehard subscribers and find where the confluence of what metrics overlap.

  • Charlie Baby
    Charlie Baby 12 dni temu

    i did my bell.
    I've seen only one video of yours suggested to me since.