My Video Went Viral. Here's Why

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  • Opublikowany 19 maj 2019
  • My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various PLcliprs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully PLclip is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
    Flipchart artwork by Maria Raykova
    Filmed by Raquel Nuno
    Thumbnail by Ignat Berbeci

Komentarze • 25 004

  • Dennis Ulijn
    Dennis Ulijn 7 godzin temu

    Would be nice if PLclip gave creators the option to have different titles for different people, like a non-clickbait title for notification squad, interesting titles for subscribers and clickbait titles for non subscribers

  • Ramix09
    Ramix09 7 godzin temu

    I always saw the youtube algorithm as the neural net, but it's actually a program tweaking the parameters on another neural net that is the content creators. Great video

  • Firasat Hussain Chishti
    Firasat Hussain Chishti 9 godzin temu

    Nice video

  • 1000 subscribers with no videos challenge

    I rung the bell.

  • CrazyDualWielder
    CrazyDualWielder 11 godzin temu

    Any one notice the beep at 1:52

  • Karen Reddy
    Karen Reddy 11 godzin temu

    I'm so thankful for your content!

  • thePlanetraveler. com
    thePlanetraveler. com 12 godzin temu

    I laughed when you said, "The point of this video is to ring the bell." Because that's exactly what I was thinking. Honestly, I don't care if you have click bait thumbnails as long as the videos are good.

  • grégoire Denécheau
    grégoire Denécheau 12 godzin temu

    I was honestly impressed by the quality of the video. I enjoyed it. It was realy clearly explained and interesting ! I had seen youtube content before complaining about the new algorithm without really explaining what was wrong, and thanks to you, I finally understood.
    I won't click the bell because I'm some sort of casual youtube user and don't want to be spammed with notifications, but I'll regularly check your videos, because I am sure some of them will interest me.

  • As 123
    As 123 12 godzin temu

    Nice to sweet plese one click icon

  • Frizzable
    Frizzable 13 godzin temu +1

    holy crap this video is so accurate. well done.

  • SURVIVING Julie Silversmyth

    Yeah... and the bell doesn’t even work anymore.

  • Man Spider
    Man Spider 15 godzin temu

    Why does your channel not have a bell?

  • Volbla
    Volbla 15 godzin temu

    There is another way to always get notified of of your subscriptions' uploads, and that is to always go to the subscription tab and never use the youtube main page. Protip free of charge.

  • Volbla
    Volbla 15 godzin temu

    If you give it more than a moment's thought, isn't it kind of obvious that click through rate only gauges how catchy the title and thumbnail is? And though i guess that is important if your goal is to get people to click on something that they have never seen or heard of before, should that be your biggest goal? I was going to suggest viewer satisfaction as a possible metric, perhaps measured by whether a viewer like, favourite, subscribe or watch more of the uploader's videos, but maybe that is more useful for individual viewer preference rather than what videos get widely promoted.

  • MathPencil - Mathematical sense


  • Roxanne Morgan
    Roxanne Morgan 16 godzin temu

    Very informative,really appreciate all the creativity you put into the presentation.
    Thank you!

  • Mattia Spinelli
    Mattia Spinelli 16 godzin temu

    I also thought you stopped making videos and was even sad about it.
    I even check regularly your page, but somehow the new stuff is not put to the front.
    I have to really look for it.
    I miss the time when after subscribing I would get notifications.

  • Tyler Durden
    Tyler Durden 17 godzin temu

    I am not gonna lie, I will be stealing that paper board idea some time in future.

  • nawack1
    nawack1 19 godzin temu

    We as an audiance have to think more but not let this Algo do it for us...

  • Hukas01
    Hukas01 22 godzin temu

    Why hasn't rating been a thing? there's more much to know from a thumbs up and thumbs down. Also, the PLclip home screen should be more topic driven, I like music, Art and physics/bio stuff, so I never look at the home screen. When I go to say Khan's Academy, it doesn't just give the most popular video's, I choose a topic and it gives me choices in those topics.

    tl:dr - give users categories.

  • Christopher Field
    Christopher Field Dzień temu

    Give us a tracker/vote/request stand alone app.

  • Virtuoso
    Virtuoso Dzień temu

    This will go viral for doubt about it:

  • Francisco Arenas
    Francisco Arenas Dzień temu

    your videos are great!. i think i've never took the time to really thank you for all your work. clicked the bell instantly! never noticed i haven't ha!

  • Priya Yasmin x
    Priya Yasmin x Dzień temu

    Loving this 😍🔥
    Any small youtubers want to help each other out by subscribing 🙌🏾💖!!!

  • Ariel Lorusso
    Ariel Lorusso Dzień temu

    3:34 I almost died LoL

  • Daniel A. Friedrich
    Daniel A. Friedrich Dzień temu

    I unsubscribed some 3 years ago because your videos started feeling too mainstream to me but thanks to your viral video, I noticed your new amazingly original content. IMHO, originality is a big part of the clickbait factor, so I think it's great YT encourages creators to stay creative, reach new audiences and find new potentials.

  • mickoz84
    mickoz84 Dzień temu

    For me, this is the first video about the topic which was really objective and not just blaming PLclip for making everything worse. Sure, the develop the ranking and recommendation algorithms, but they are interested in making the platform stronger. They don't have any interest in losing all the users to other platforms. And if they grow this is also better for the creators.
    One interesting point you brought in is that the youtubers got used to these high view counts and every change which reduces these counts is seen as a loss. But consider that there are more youtubers on the planet who maybe just in a prior phase of their potential success. They all fight for the same market and It would be bad if they got no chance because all the big youtubers (and there are a lot of them) taking already the lion-share.
    Maybe the subscriptions should have a different name. It should be called "liked channels", channels I'm interested in seeing more but not necessarily need to be informed of each new video. If I would get informed about each of the channels I have subscribed, I never would see a video from anybody else (and I have only a few subscriptions).

  • Zombie Legend146
    Zombie Legend146 Dzień temu +7

    PLclip: "Oh No, he's figured us out"
    "Quick, change the algorithm again."

  • Saurabh Anand
    Saurabh Anand Dzień temu

    You are the best!

  • L C
    L C Dzień temu

    Is this how our current president got elected?

  • Bluestone Randomness
    Bluestone Randomness Dzień temu

    0:54 DJ Nate fans?

  • Dominik Černý
    Dominik Černý Dzień temu

    So basically make interesting, fun and catchy videos

  • Dominik Černý
    Dominik Černý Dzień temu

    Damn, well done

  • nady jose villar tavarez

    I hope this does not make PLcliprs all that subscribers hunters.

  • nady jose villar tavarez

    Why are there 3K thumbs down, makes no sense, you watch this guy cause you like this guy, why go negative on a dude just making his case? Just stop watching.

  • Martin Allan
    Martin Allan Dzień temu

    Clickbait titles can be very risky. If the title is technically true but barely related to the video you're fan base will get sick of clicking on basically fake videos. However if its a creative title that is related then yes very much use those titles

  • TooLit
    TooLit Dzień temu +1

    KayZeee sent me

  • Floyd Piccinin
    Floyd Piccinin Dzień temu +1

    CTR is for Crash Team Racing

  • MazAMaTaz
    MazAMaTaz Dzień temu

    This is the first time I’ve subscribed to a channel AND clicked the bell... but one thing that interests me is that I got an option for “personalized” notifications and “all.” You would think that a subscriber who’s clicking the bell in the first place would want to get all of the notifications from a PLclip channel, so why is there a personalized option? It just seems like yet another way to make the subscriber numbers on a channel more meaningless.
    Anyway, looking forward to getting all the news about your videos! Glad that the PLclip algorithm introduced me to your channel because I love your work!

  • supbrotv
    supbrotv Dzień temu

    10:25 This is way deeper than just youtube algorithm, this also explains how religions came to be.

  • Jorge Ventura
    Jorge Ventura Dzień temu

    Hi, why you don't duplicate your channel on Vimeo? You can publish the same content there and publish the link here. The only way to compete against monopoly is competition.

  • StarkRG
    StarkRG Dzień temu

    I barely check the youtube suggested videos. I always head to the subscriptions page to find videos.

  • Mark S
    Mark S Dzień temu

    Previous video- "Boredom is good for you."
    This video- "I'm going to be offering more clickbaity titles and thumbnails in order to get your views."

  • djan959
    djan959 Dzień temu

    Who the f*** cares about this you're an a******

  • Wikickid
    Wikickid Dzień temu

    To be honest, I stopped watching you because I was in my final year of college. That was a whole other mess plus two. Then I came back to youtube and deleted my search history and cookies (or whatever it was called on this site) because my baby cousins and my father used my account to watch stuff, and my recommendation got messed up. I used to watch a lot of educational channels but now I just click what's on the front page.

  • Antony Sutton
    Antony Sutton Dzień temu

    This is my first video of yours. I came here due to link from a channel i subscribe to and it was really interesting to see how people use PLclip. Personally, I never have looked at the homepage or whatever it is called as i always use Youtibe as a resource for something specific i am interested in. Maybe more people (professional design engineer and geek) using the resource in our way might affect the algorithm in a positive way - stop the click through! PS i subscribed :)

  • Umbraglow
    Umbraglow Dzień temu

    i have a number of content creators that i will specifically search occasionally to be sure to see their content, Veritasium and SmarterEveryDay are 2 examples but the point is that there is loyalty on the platform however the platform itself does not enable that. As Cody' from Cody'slab mentions tho the bell can be unreliable.

  • BitofBritLife
    BitofBritLife Dzień temu

    Fascinating. Thank you - that will help me a lot for when I launch.

  • Surjan singh
    Surjan singh Dzień temu

    I literally clicked on the bell icon just a minute before you say to do so, as i understood what i wanted.

  • Jorge Stolfi
    Jorge Stolfi Dzień temu

    I give up on channels for various reasons. One of them is when I feel that the channel creator is more concerned with increasing his PLclip points than telling me something interesting or useful. A catchy thumbnail or title may trick me into clicking and watching a mediocre video for a while; but then it will make me less likely to watch the next one from the same channel. That is automatic, unconscious.
    Another thing that makes me give up on a channel is advertising embedded in the video. Ads are annoying -- especially when the same ad is repeated in every video. Why should I choose to watch such videos? Inserting an ad in a good video is like adding a horse turd top of a fine dish. No matter how good the cooking, that restaurant will quickly lose all its customers.

  • TessellatedGuy
    TessellatedGuy Dzień temu

    The algorithm likes black balls

  • Hlafordlaes
    Hlafordlaes Dzień temu

    Now I understand _in context_ the parts of this video that were included in a recent alt-right rant about losing viewers that I had the misfortune of watching. Good suggestion about the bell, it's the only way to guarantee seeing the new releases I want to see from my subscribed channels, to which I add turning on browser notifications for YT.

  • uc_human
    uc_human Dzień temu

    PLclip has gone from creative audience to dumb teenagers, Useless and clickbait platform. We meed a 'PLclip BRAIN' a platform to filter the dumb from the smart and real curious ones. Nobody asked for PLclip Go or PLclip Music. Already many services superior to them. We need a PLclip with dumb audience and another PLclip for the smarter ones. ASAP

  • Bhardwaz Chetry
    Bhardwaz Chetry Dzień temu +1

    no. 1 technique is to make a video on 'How to go viral'.

  • A K
    A K Dzień temu

    While i support you analysis of this method I do not agree with your hypothesis. Subscriptions are everything! If you produce quality content we will watch your videos consistently. Your discussion is about gaining new viewers. I understand your desire to gain more viewers but you must continue to provide what you have provided to your viewers.Clickbait your title and screenshots but keep your good content.

  • Nicholas Littlejohn
    Nicholas Littlejohn Dzień temu

    Google rewards quality content.

  • Theo Rogan
    Theo Rogan Dzień temu

    I feel like the algorithm changes the more people know about it. Since a lot of channels started to make jokes about how they need to get the thumb nail or how there thumb nail isn’t perfect, I notice a big boom in BS thumbnails and titles(before Mr. beast) so I feel like the audience of PLclip will also catch onto the BS thumbnails and click though rates on really flashy thumbnails with a lot of obvious photoshop will decrease.

  • ArchOfWinter
    ArchOfWinter 2 dni temu

    Tip of the ice burg is a bad analogy.
    What we see on PLclip is the peak of a mountain sticking out from the top of the clouds. You are on a plane flying above the cloud. You don't see the whole mountain, or the island that it is on, or how deep the ocean the island is on.

  • Stephanie Small
    Stephanie Small 2 dni temu

    How do you edit the front picture of video to what people see

  • Marty.R Woodcock
    Marty.R Woodcock 2 dni temu

    As someone wanting to get into YouTubing, this video is awesome. Now to find how to make a photography Chanel that people will actually enjoy.

  • ducttapeanddreams
    ducttapeanddreams 2 dni temu

    Placing a greater emphasis on subscribed channels would be helpful for both creators and audiences. Maybe have an auto drop off of subscribers if someone goes too long without watching a subscribed channel. And doing a better job with related content.

  • Ice Gorilla
    Ice Gorilla 2 dni temu

    I like the idea on the final slide. I think it would be great.

  • donnie gebert
    donnie gebert 2 dni temu

    VERI is a crypto project. That'll ger ya some love too.

  • James S
    James S 2 dni temu

    i've watched dozens of these 'my video went viral' retrospectives, but yours was far and away the most detailed and valuable to me! Just wanted to say thanks for such a thoughtful and high-quality breakdown of the topic :)

  • David Bergstrom
    David Bergstrom 2 dni temu

    Love your videos, Great video, do what you have to do to play the game to our want to play.

  • Goodluck29o19 NU
    Goodluck29o19 NU 2 dni temu

    I guess I would say sub to me loo

  • Tim Collins
    Tim Collins 2 dni temu

    Have separate areas on the front page
    "Subscribers" your subscriptions recently posted - show your customers what they have told you they want
    "Recommended" - related videos we think you'd like from the same vein as your watching history
    "Popular/trending" - a lot of people are watching these right now,
    "Give it a try/you may also like" a section to showcase the PLclip you haven't seen yet - ie someone watching Mr Money Mustache should probably watch Jack Bogle
    "Smaller/hidden gems" a section to showcase random videos from less popular genres and channels - think of this as a way to boost growth from small cap stocks 😍

  • Tim Collins
    Tim Collins 2 dni temu

    Focus on quality content like Ephemeral Rift, Tom Merrick and Captain Shack and over the long term build a business around being the connection between your viewers and what they want - in short, build a business for you and the customer not for PLclip.

  • Mason Hajnal
    Mason Hajnal 2 dni temu

    It's crazy how before youtubes new bell notification feature were u either are fully notified, customized, or not, I had been fully notified of your content but with this new feature it switched me to "customized or partially" kinda strange

  • Courtney Bell
    Courtney Bell 2 dni temu

    Thank me later

  • Me Elsine
    Me Elsine 2 dni temu

    I was happy to see you in the trending page : ) as I was looking for your channel but could no longer find the name. Somehow I hoped PLclip would take me there. Thanks to your viral video it happened. Personally I am more seeking quality which is why I was thinking of your channel. And of course I clicked the bell. I am here to stay.

  • tazy T
    tazy T 2 dni temu

    Wel done mate if u use utube for income u gota play their game if u create for joy and to share ,make what u want and enjoy the experience that's what I do ,and I'm free to create what I want .luv ya vids man cheers

  • jabs307
    jabs307 2 dni temu

    Such a great, organized, well thought out video!

  • Evan Silversun
    Evan Silversun 2 dni temu

    Amazing. One of the best videos I’ve seen on PLclip. Top notch props.

  • Ben Adelie
    Ben Adelie 2 dni temu +2

    I don't think the video title "why are there x balls on this lake?" is sensationalist and clickbaity if the video actually explains that topic.
    1. It's only clickbait when the title has little to do with the content. Think of a scenario when a video claims to have all the secrets about the new iPhone, but basically is showing off a mock-up made by a fan.
    2. Sensationalism is often taken to mean creating enthusiasm at the expense of accuracy, i.e. to lie, fabricate, or misrepresent for the sake of increasing your CTR. That title above is not doing this either. It's accurate and to the point.
    I'm sure you can keep clear of both these issues and have a higher CTR with more engaging titles and thumbnails. It's about curiousity and engagement. Maybe a good way of looking at it can be putting yourself in the shoes of a lay person who's come across one of your videos for the first time. Would they understand the title/thumbnail, would it create a question for them, would it be interesting enough for them to follow through? Asking a simple question in the title is often a good way because it appeals to the lowest common denominator. Depending on your audience, this level is of course lower or higher than the average.

  • Neil Terrence
    Neil Terrence 2 dni temu

    Simply amazing!!!! This is probably one of the best videos you have made thus far! The explanation was spot on! I hope you get even more successful as this year goes on. Your audience are here to support you :)

  • Getawaymoments
    Getawaymoments 2 dni temu

    PLclip is/was great when it's weird.
    When interesting people make video they want to make.
    When you start chasing a finicky audience you cannot win.
    Make great videos!!!!
    The audulience will come and go.
    That's life.

  • sanjay rohra
    sanjay rohra 2 dni temu

    The viral video paradox

  • Ledcke
    Ledcke 2 dni temu

    Great video. Thanks for the insight. Did you draw those yourself and did you freehand it or use a projector etc? Keep being awesome.

  • Lourens Joubert
    Lourens Joubert 2 dni temu

    So we will be seeing Veritasium videos with hot chicks in the thumbnail
    Science with boobs!!

  • Lourens Joubert
    Lourens Joubert 2 dni temu

    And flipcharts are now trending on youtube!!

  • RedstoneEwok
    RedstoneEwok 2 dni temu


  • Shivansh Gupta
    Shivansh Gupta 2 dni temu +1

    We're with ya man

  • chandan sinha
    chandan sinha 2 dni temu

    Damn those artworks 🥰🥰

  • Karim Hamdy
    Karim Hamdy 2 dni temu

    Your content was no longer appearing as a recommended just like what happened with the B&H guy
    but I manually searched the channel and I was shocked that I missed some videos from your channel and I was thinking you are away for a while or something! 🤷‍♂️ and yeah I've done the bell thing 😁

  • Bohan Xu
    Bohan Xu 2 dni temu

    here is one potential solution to, how to ensure the quality of video instead of just clickbating ability.
    You put like to dislike ratio in the algorithm (youtube might be already doing that though...)
    the problem is youtube probably don't want to do that since it doesn't optimize views or watch time which almost directly translate to profit. (also youtube is pretty much a monopoly right now, so they are not afraid of viewers dislike the videos that much....also people like to hate, so a lot of dislike might be good for total views)
    a second problem is controversial video...but this is in principle solvable. A responsible creator can fully acknowledge the controversy, and such acknowledgement of the opposite opinion don't draw as much hate. (also the ratio is part of the doesn't have to dictate it)

  • holnrew
    holnrew 2 dni temu

    I bet everybody wanted Derek on their group project in school

  • TheBeardyPenguin
    TheBeardyPenguin 2 dni temu +1

    PLclip front page: Exists
    Veritasium: It's free real estate

  • Tomi
    Tomi 2 dni temu

    PLcliprs are pigeons - I find that offensive ! gruu gruu gruu
    No ,but jokes aside...I wouldnt have any problems with any of these things if YT protected their creators. The false DMCA claims ignoring fair use is absolutely disgusting and Google simply doesnt give a crap.

  • Shahzad Afzal
    Shahzad Afzal 2 dni temu

    Wow such a beautiful way to do a presentation... thousand times better than a PPT :)

  • eznAnze
    eznAnze 2 dni temu

    You know what? It would be nice if PLclip let us, users, choose what we are interested in, right? Not just with the "bell" (channel by channel), but also in a smarter way: we really need different "algorithm" profiles... for example a clickbaity "standard profiile", or an "educational profile" etc...
    But why let the user choose his interests, when youtube can actually control what users are looking for, or ever determine what's cool and what's not.. that's a big power youtube is not going to loose right?

  • Zombie
    Zombie 2 dni temu

    Yes. Let's go full circle and return to the time of star ratings on videos. xD

    No, but seriously I have hated this whole model of youtube trying to sabotage subscriptions from the start. And I do everything to get around it. I have bookmarked in my browser and the Sub tab is lways the first thing I click towards in the app.

    I have deactivated any kind of tracking of my watched videos. I subscribe to every creator I want to see more of (but refuse to ring the bell because that would clog up my notifications) and I make sure to like every video of theirs that I don't completely disagree with. And it looks like it's working? I seem to be able to catch every single video of creators I love and they and videos in their sphere of content keep being recommended to me.

  • StealthHunter
    StealthHunter 2 dni temu

    I wish we could rate videos stars instead of a like to dislike ratio.

  • Lija Laji
    Lija Laji 2 dni temu +1 should be funnnnn, not profession...
    ...peoples greed spoil many good things...

  • Saleh
    Saleh 2 dni temu

    "Ring bill" is another model of subscription, once it become popular it will have an adverse impact on the user. For me, I love to watch your channel on my convenient time without push notification.

  • Mert Koç
    Mert Koç 2 dni temu

    what i understand that this shitholls push you to be more worse. There is no way to do for you i guess thumbnails, clickbait-ish titles and more populer topics vital for you. Hope will meet you another platform without shitholls' algortihms. cheers

  • Vandit Goel
    Vandit Goel 2 dni temu

    Respect man! Amazing video

  • Awais Noor
    Awais Noor 2 dni temu

    Its true. Most of the time I have to go to a particular channel to watch the videos i want. If I search the topic on PLclip, most of them are just clickbaits and no information.

  • Piepie Die
    Piepie Die 2 dni temu

    Love u the best... Love from India

  • nestaash be
    nestaash be 2 dni temu

    The bell doesn't work everytime